Total Loserís Guide: The anti niche website.
What made Milwaukee famous has made me a loser.
You may say loser, but I prefer Australopithecus nonconformist. I have an old school thought process, and tend to go against the grain of conventional wisdom.
The niche website is quite common these days, it has been for quite awhile actually. What is a niche website? It is a website that is completely devoted to one single topic. They can be quite useful if you are searching for specific information on a topic that interests you, or needful information to solve a problem that you are having at the moment. We all know as soon as that moment is gone so is our interest in that website.
When creating a website the so called experts out there will tell you that if you want to drive traffic to your website, you must build a targeted niche website. They will tell you that you will never get visitors to your site if your subject matter is too broad.
Thatís foolish nonsense to me. Who wants to spend any length of time on a website devoted to one topic let alone come back again. Targeted niche websites are focused on one small part of a single topic. That would be like trying to engage in a meaningful conversation with a person who talks about the same thing endlessly.
What makes me a Total Loser you ask?
I remember back in elementary school we had an assignment to write an auto biography. I was about 11 years old at the time, and didnít do the assignment. My teacher as well as my parents questioned me of course about why I did not do the assignment.
My response was, ďI am 11 years old, What could I have possibly done worth writing about?Ē
I remember by my 40th birthday not much had changed, but by my mid 40ís my viewpoint was completely different. The seemingly random chance encounter I had with a lovely lady from Thailand for just a few hours one evening completely changed the way I look at the world. She completely changed the direction of my life, my destiny, but thatís another story...
I have a retail job working in a grocery store stocking shelves. I remember deciding to get a job stocking shelves until I could find something better. Now 25 years later, I am still doing it. I am the guy some people look down their noses at as he is on his knees stocking the bottom shelf. Luckily, no thankfully there was a wealthy old man that bagged groceries there that convinced me to put my money into a 401(k) plan when it was offered to us 23 years ago.
Have you ever worked in a grocery store? If not I am sure you have shopped in one. The products that are on the shelves, you know, the pasta, soups, cereal, bleach ect. Somebody has to put them there. That would be me. I worked the overnight shift for many years. The nights that we got trucks in there were a few of us working, but when there wasnít a truck full of product to put on the shelves, only one person was needed to work. I worked many nights all alone in a closed store with only my thoughts to keep me company. When you have spent many years doing the same job your subconscious mind takes over your body, and your conscious mind is free to wander, or maybe thatís just me.
You are free to focus your thoughts on different things, as your body is busy doing what is required of it seemingly on automatic pilot. My thoughts were always focused on different things, or else it would be as boring as focusing on what I was doing at the moment. This brings me to the point of all this. Focusing on one thing ALL the time is boring!
The gurus will tell you to build a niche website, and become an expert on a topic to attract visitors to your site. I believe a one topic website is boring. Here we can, and will talk about anything... Money, women, travel, random thoughts... Ect. I would like to think that I can hold a conversation about a variety of topics, so lets talk about them. Enjoy the journey.